It has now been almost three years since Mattel took over the Disney Princess doll line from Hasbro. And so far they have done... not much. The Princess dolls are a strong and dependable seller year in and year out - and Mattel was eager to get the license back in 2021. The reunion sent … Continue reading Mattel’s Disney Princess Doll Packaging Refresh: A Sign of Things To Come or More of The Same? →