Tag: Dolls

Mattel’s Disney Princess Doll Packaging Refresh: A Sign of Things To Come or More of The Same?

It has now been almost three years since Mattel took over the Disney Princess doll line from Hasbro. And so far they have done... not much. The Princess dolls are a strong and dependable seller year in and year out - and Mattel was eager to get the license back in 2021. The reunion sent … Continue reading Mattel’s Disney Princess Doll Packaging Refresh: A Sign of Things To Come or More of The Same? →

Is Mattel Refreshing Their Disney Princess Doll Line Soon? UPDATED With Answers – Disney 100 Packaging Disappears!

The Disney Princess have vanished! I haven't written a strictly toy post in a while, but I noticed something interesting at my local Target. All of the "playable" Disney Princess dolls had been pulled from their shelves. When I went to second Target later in the afternoon, they were missing from those shelves as well. … Continue reading Is Mattel Refreshing Their Disney Princess Doll Line Soon? UPDATED With Answers – Disney 100 Packaging Disappears! →