Mattel’s Disney Princess Doll Packaging Refresh: A Sign of Things To Come or More of The Same?

It has now been almost three years since Mattel took over the Disney Princess doll line from Hasbro. And so far they have done... not much. The Princess dolls are a strong and dependable seller year in and year out - and Mattel was eager to get the license back in 2021. The reunion sent … Continue reading Mattel’s Disney Princess Doll Packaging Refresh: A Sign of Things To Come or More of The Same?

FROZEN 3 at D23 – Unanswered Questions and New Characters!?

At yesterday’s D23 Disney Entertainment Presentation at the Honda Center, Jennifer Lee presented a much desired update on the status of FROZEN III. It was not very long - just about five minutes in length - and it was the only project that Jennifer Lee talked about - even thought she is ostensibly the head … Continue reading FROZEN 3 at D23 – Unanswered Questions and New Characters!?